Contact:  Audra Johnson, FLOOR360 Communications Director 

608-204-7543   ajohnson@floor360.com    


FLOOR360 Celebrates 25th Anniversary 

Locally owned and operated providing high quality flooring and community service 


MADISON, WI (November 29, 2022) – FLOOR360, provider of high-fashion flooring and designs, is celebrating 25 years of serving the residential and commercial flooring markets in the Madison and Milwaukee areas and beyond. FLOOR360’s impact on the community can be measured by its continued growth in the community, now employing almost sixty people, installing more new floors in more new Wisconsin homes than any other flooring company and providing interior makeovers free of charge to non-profits by leading the Design for a Difference movement in Madison and Milwaukee. 


“We’re grateful for the support from the Madison and Milwaukee communities and we’re committed to meeting the demand for quality flooring and installation along with highly personalized service,” said Ryan Koechel, owner and President of FLOOR360, “and to do everything in our power to earn trust while strengthening and building mutually beneficial relationships with our partners.” 


Bob Tobe and Laurie Tobe founded Wisconsin Flooring Company January 9, 1998 later to be re-branded FLOOR360. A 10,000 sq ft showroom located in the Design Mart building on Verona Road in Madison, along with a 10,000 sq ft showroom at 124th and Silver Spring Dr. in Milwaukee. The company’s original mission from its inception in 1998 remains the same today: to bring design visions to life by offering quality flooring at competitive pricing with superior design expertise and excellent customer service.  

The company is led by a core leadership team who drive FLOOR360 to greater heights each year through the exchange of ideas, communication, and collaboration. FLOOR360’s core values include attracting and retaining quality people with an emphasis on creating a positive company culture that rewards achievement and encourages giving back to the community.  


In 2015, FLOOR360 began sponsoring Design for a Difference interior makeovers of Madison area non-profit facilities, followed by the addition of Design for a Difference-Milwaukee in 2019. The makeovers rely 100% on the generosity of Madison and Milwaukee interior designers who devote six months to planning, and an army of businesses and volunteers who donate money, time, labor and materials to complete each project. Cumulatively over time and six makeovers, FLOOR360 along with the Madison and Milwaukee communities have donated over $2 million value and impacted over 100,000 individuals who reap the benefits of the makeover for years after the results are revealed. 


“Our company, which focuses on design and customer service, was founded in the 1990s. As our business has grown and our team has expanded, we have survived, succeeded, and grown,” explains Koechel, “We’re thankful for our current and future team members, customers and partners, as well as those who support our charitable efforts.” 



FLOOR360 uses design to make a difference in your home and in our community. The design and installation professionals at FLOOR360 utilize comprehensive processes that ensure a high level of satisfaction at every stage of the buying process. FLOOR360 sponsors the only design driven movement in Madison that brings interior designers and local businesses together to makeover much needed spaces at local charities. For more information, visit floor360.com/


floor360 team members
FLOOR360 Team 2022
Design Mart Construction - 2001
Design Mart - Present
FLOOR360 showroom - past
FLOOR360 showroom - present
custom area rug studio
FLOOR360 showroom - past
FLOOR360 showroom - present
design for a difference
Design for a Difference - Respite Center at RISE
Design for a Difference FLOOR360
Design for a Difference - Rainbow Project
Centro Hispano Design for a Difference
Design for a Difference - Centro Hispano
Design for a Difference - East Madison Community Center
Design for a Difference - Wil-Mar Neighborhood Center
Design for a Difference - Common Threads Family Resource Center

Our Services



Our experienced team of designers can assist with all aspects of your flooring project. Whether it's a new home, remodeling project, a new commercial building or just a refresh of your existing commercial building.



Installation teams from FLOOR360 have the knowledge and skillsets to complete even the most challenging installations whether your project is new construction or a remodel of a historical building.



Our service and warranty team is at your disposal providing post installation support for the length of your warranty. 

Our Experience

24 +
Years Experience
12500 +
Completed Homes
12000 +
Happy Customers
25 +
Honors and Awards


Madison, WI
December 6, 2017

I'm a kitchen and bath designer in the Madison area and have collaborated with Jennifer on a number of projects. When it was time for new carpeting at my own home, I knew that Floors360 was the showroom to visit. Jennifer was very helpful from product selection to installation. The project moved along efficiently and we're very happy with the final results. 

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