Design for a Difference is the first-ever community driven movement that brings socially-conscious design-driven flooring showrooms together with interior designers and other businesses to makeover much needed spaces at local charities with the support of designers, volunteers and donations. The movement was started by the International Design Guild membership of high-end flooring showrooms including FLOOR360 in Madison and Milwaukee. The 2015 Madison charity recipient was the Respite Center at the Center for Families. The 2016 charity recipient was The Rainbow Project in Madison, WI. The 2017 charity recipient was Centro Hispano. The 2018 recipient was East Madison Community Center. On April 3, 2019 FLOOR360 announced that Wil Mar Neighborhood Center in Madison would receive a free interior makeover.
The interior makeovers of non-profit facilities are organized by FLOOR360 and managed by a team of interior design professionals from the Madison and Milwaukee area who volunteer their time and talents over the course of six months to makeover special places that deserve great spaces. This group of accomplished professionals and business owners consult with the individuals who work at the non-profits to determine their needs and wants, then develop floor plans, select color palettes, acquire and arrange furnishings, and create unique design flourishes for the spaces.