Our Leadership Team

FLOOR360 has a core group of individuals on our leadership team who work together to lead and support the initiatives of the company.

Bob Tobe, CEO

Bob founded the Wisconsin Flooring Company in Madison in January 1998; later to be re-named FLOOR360. He believes the success of FLOOR360 is a direct result of attracting and retaining good people in all areas of business. Bob is originally from Cincinnati, OH where he was an owner of a graphic design company and later launched a full-service advertising agency. Bob’s commitment to giving back to the community includes initiating and sponsoring Design for a Difference, a charity movement which provides design makeovers for non-profit facilities in the Madison area. Executive Profile InBusiness May 2018. Most Influential People of Greater Madison InBusiness July 2018.

Ryan Koechel, President

Ryan leads sales, marketing, and strategic growth initiatives for FLOOR360. Ryan is currently on the Advisory Council of the International Design Guild, CCA’s NEX40 Council and a CCA Shining Star Member. Prior to joining FLOOR360, Ryan was the VP of Marketing for the Madison based apartment search startup ABODO (rentable.co), leading the Growth and Marketing teams. Prior to that he held different leadership roles in creating, leading and growing Spectrum Brands Global e-Commerce and digital marketing initiatives.

Robert Richter, CFO

Robert joined the company in January 1999 and has provided FLOOR360 with the financial leadership to enable consistent growth. He has a Bachelor of Business Administration in Management from University of Wisconsin – Whitewater. Robert’s area of expertise includes evaluating commercial contracts, insurance and bonding requirements. He is also responsible for FLOOR360’s strong position with financial institutions and key suppliers.

Mike Johnson, Commercial Sales

Mike specializes in flooring for large residential housing projects on University Campuses all over the Midwest. He has worked with designers, builders and architects on flooring for large apartment complexes at University of Wisconsin, University of Kansas, Purdue University, University of Minnesota and many more. He joined the company in January 2000.

Chris Byrne, Commercial Sales

Chris has been with the company since June 2004. His specialty is the ability to handle interesting and sometime difficult projects. Projects in his portfolio include multiple schools, restaurants, new apartment complexes as well as retro projects like the Milwaukee Kimpton Hotel, Westin Hotel Milwaukee, and the Brewhouse Hotel-Pabst Brewery conversion.

Matt Kroening, Installation Manager

Matt has been with FLOOR360 since January 2005, leading the team of installers and service professionals. He holds a Bachelor of Science in Business Administration from University of Wisconsin La Crosse.

Jared Marske, Director of Operations

Jared comes to FLOOR360 with almost twenty years of experience in leading and managing financial growth for various product categories at Spectrum Brands.  Most recently, he held the position of Director of Treasury. Jared will use his experience guiding teams through corporate expansions to put a tighter focus on creating systems and processes that help FLOOR360 take a larger share of the ever-growing New Home Construction and Commercial  markets.

Steve Ackerman, Warehouse Manager

Steve oversees the day-today operations of the warehouse including shipping, receiving, inventory and deliveries. He has developed and led his team of quality people since December 2013.

Jennifer Fickling, Director of Residential Sales

Jen joined the FLOOR360 team in January 2016.  She is the Director of Sales for the Residential Outside Sales Team. Her main responsibilities are networking, increasing sales by growing builder accounts and recruiting and training outside sales reps.  Jen earned her Master’s Degree in Education from St. Mary’s University.

Kelly Kuehn, Kashou Design Studio Manager

Kelly is an interior designer, who has been in the flooring business since 2011.  She holds a BA in journalism from Indiana University, and hold an associate’s degree in interior design from Milwaukee Area Technical College.  With the introduction of Design For A Difference-Milwaukee, Kelly will be sharing her skills while improving the aesthetics, function and safety in a space needed by those in the Milwaukee community who are less fortunate.  

Audra Johnson, Communications Director

Since November 2016, Audra has provided executive support while managing internal and external communications. Additionally, Audra organizes and executes the company’s advertising and marketing plans.  She earned a Bachelor of Arts in Communications from Purdue University.

Our Services



Our experienced team of designers can assist with all aspects of your flooring project. Whether it's a new home, remodeling project, a new commercial building or just a refresh of your existing commercial building.



Installation teams from FLOOR360 have the knowledge and skillsets to complete even the most challenging installations whether your project is new construction or a remodel of a historical building.



Our service and warranty team is at your disposal providing post installation support for the length of your warranty. 

Our Experience

24 +
Years Experience
12500 +
Completed Homes
12000 +
Happy Customers
25 +
Honors and Awards


Madison, WI
December 6, 2017

I'm a kitchen and bath designer in the Madison area and have collaborated with Jennifer on a number of projects. When it was time for new carpeting at my own home, I knew that Floors360 was the showroom to visit. Jennifer was very helpful from product selection to installation. The project moved along efficiently and we're very happy with the final results. 

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